Tired of accidentally funding animal testing?
So were we.
The Good Switch finds cruelty-free alternatives for every product in your home — so you don't have to spend hours researching yourself.
Make Your Good Switch 🐾
It's easier than you think.
Three Steps:
🔍 Tell us what you use
Enter any product — shampoo, moisturizer, dish soap, mascara. Anything in your home
🐾 Get your Daisy Approved swaps
We give you 3-4 cruelty-free alternatives you can actually find and afford — in your regular store or online.
✅ Make your good switch
One product at a time. No overwhelm. No guilt. Just better choices made easy.
You already care. You're just busy.
Most people aren't indifferent to animal testing. They're overwhelmed by how hard it is to do anything about it.
Standing in the shampoo aisle, trying to research parent companies on your phone while your kids are waiting — that's not a character flaw. That's just Tuesday.
The Good Switch removes that friction. Because better choices should be easy ones.
Meet Daisy — Chief Approval Officer 🐾
Daisy is our nine-year-old rescue beagle who came into our lives in 2019 and immediately took charge.
Every product recommendation on The Good Switch is “Daisy Approved” — meaning it meets our strict cruelty-free standards AND passes Daisy's highly sophisticated sniff test.
She has never once approved a product she didn't believe in. She has very strong opinions about the couch.
Recent Good Switches.
🐾 Coming soon — our first swap guides are on their way. Join the waitlist to be the first to know when they drop.
Ready to make your good switch?
Join our waitlist and be the first to access The Good Switch app when it launches. Plus get our weekly swap guides delivered straight to your inbox.
No spam. Ever. Just good swaps and good vibes.